대학소개

교수진

  • 성함

    하용수

  • 전공/직위

    마케팅

  • 강의분야

    마케팅, 소셜미디어마케팅, 광고론

  • 연구실

    누리관 529 / 02)940-5645

  • 이메일

    hys@kw.ac.kr

  • 최종학력

    Purdue University 소비자학 박사(Ph.D. Consumer Behavior전공)

주요 경력

- 2023~     : 현 광운대학교 경영대학 경영학부 부교수(2023.03~)​

- 2017~2023 : 광운대학교 경영대학 경영학부 조교수(2017.03~)
- 2016~2017 : Saint Joseph's College, Assistant Professor of Marketing
- 2012~2016 : Purdue University, Teaching and Research Assistant

주요 논문

- 조은성, 하용수. (2017). 탐색적 요인분석에서 요인의 수 결정하기: SPSS R-Menu를 중심으로. 한국상품학회, 35(6), 27-40.
- Ha, Y. (2018). Effects of Online Brand Community on Value Creation Practices: Mediating Effects of Community Loyalty. Journal of Business & Retail Management Research, 12(3), 59-78.
- Ha, Y. (2018). Online Brand Community and Its Outcomes. Journal of Asian Finance, Economics and Business, 5(4), 107-116.
- Ha, Y. (2020). The Effects of Shoppers’ Motivation on Self-Service Technology Use Intention: Moderating Effects of the Presence of Employee. Journal of Asian Finance, Economics and Business, 7(9), 489–497.
- Byun, S., ,& Ha, Y. (2020). Consumer Perceptions on SST in Retail Atmosphere: An application of S-O-R framewor. Journal of Distribution Science, 18(3), 87-97.

저서

- Bennur, S., Ha, Y., & Halepete, J. (2018). Retailing in Emerging Markets (2nd ed.). New York, NY: Fairchild Books.