대학소개

교수진

  • 성함

    조은성

  • 전공/직위

    마케팅, 연구방법론

  • 강의분야

    마케팅, 마케팅조사, 연구방법론

  • 연구실

    누리관 530 / 02)940-5318

  • 이메일

    bene@kw.ac.kr

  • 최종학력

    KAIST 경영공학박사(Ph.D. 마케팅 전공)

주요 경력

- 2004~2005 : LG경제연구원 선임연구원
- 2005~2010 : 한림대학교 경영학부 전임강사, 조교수
- 2010~ : 광운대학교 경영학부 조교수, 부교수, 교수
- 수상 2015 Organizational Research Methods Best Paper Award

주요 논문

- Cho, E & Béland, S. (forthcoming), “Reliability in unidimensional ordinal data: A comparison of continuous and ordinal estimators,” Psychological Methods.

- Cho, E. (2025), " Reliability and omega hierarchical in multidimensional data: A comparison of various estimators," Psychological Methods, 30(1), 40-59.

- Cho, E. (2024) “Beyond alpha and omega: The accuracy of singletest reliability estimators in unidimensional continuous data,” Behavior Research Methods, 56(6), 6299-6317.

- Cho E. (2024), "The accuracy of reliability coefficients: A reanalysis of existing simulations," Psychological Methods, 29(2), 331-349.

- Rönkkö, M. & Cho, E. (2022), “An updated guideline for assessing discriminant validity,” Organizational Research Methods, 25(1), 6-47.

- Cho, E. (2021), “Neither Cronbach’s alpha nor McDonald’s omega,” Psychometrika, 86(4), 877-886.
- Cho, E. (2016), “Making reliability reliable: A systematic approach to reliability coefficient,” Organizational Research Methods, 19(4), 651-682. 

- Cho, E. & Kim, S. (2015), “Cronbach’s coefficient alpha: Well known but poorly understood,” Organizational Research Methods, 18(2), 207-230.