성함
조은성
전공/직위
마케팅, 연구방법론
강의분야
마케팅, 마케팅조사, 연구방법론
연구실
누리관 530 / 02)940-5318
이메일
bene@kw.ac.kr
최종학력
KAIST 경영공학박사(Ph.D. 마케팅 전공)
- 2004~2005 : LG경제연구원 선임연구원
- 2005~2010 : 한림대학교 경영학부 전임강사, 조교수
- 2010~ : 광운대학교 경영학부 조교수, 부교수, 교수
- 수상 2015 Organizational Research Methods Best Paper Award
- Cho, E & Béland, S. (forthcoming), “Reliability in unidimensional ordinal data: A comparison of continuous and ordinal estimators,” Psychological Methods.
- Cho, E. (2025), " Reliability and omega hierarchical in multidimensional data: A comparison of various estimators," Psychological Methods, 30(1), 40-59.
- Cho, E. (2024) “Beyond alpha and omega: The accuracy of single‑test reliability estimators in unidimensional continuous data,” Behavior Research Methods, 56(6), 6299-6317.
- Cho E. (2024), "The accuracy of reliability coefficients: A reanalysis of existing simulations," Psychological Methods, 29(2), 331-349.
- Rönkkö, M. & Cho, E. (2022), “An updated guideline for assessing discriminant validity,” Organizational Research Methods, 25(1), 6-47.
- Cho, E. (2021), “Neither Cronbach’s alpha nor McDonald’s omega,”
Psychometrika, 86(4), 877-886.
- Cho, E. (2016), “Making reliability reliable: A systematic approach to
reliability coefficient,” Organizational Research Methods, 19(4), 651-682.
- Cho, E. & Kim, S. (2015), “Cronbach’s coefficient alpha: Well known but poorly understood,” Organizational Research Methods, 18(2), 207-230.